Industry News

Looking forward to this snowboard Movie coming out in November featuring Olympian and Pro Ride friend Torah Bright.  

Watch th Full Umami video from The Manboys filmed around the BC and Alaskan backcountry 

This is one for the girls!  Jamie Anderson's first ever feature length movie, Unconditional Premiere's September 26th 2019.  

Get ready to enjoy more time on the mountain. Vail Resorts has just unveiled an early Christmas gift for all Whistler Blackcomb guests, investing in faster lifts and a new Blackcomb gondola for 2018. The $66-million CAD project will be the heart of Whistler Blackcomb, cutting wait times at the core of each mountain.

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Photo Credit: 

Justa Jeskova

TurboDojo is the new Absinthe Film set to hit the screen this fall.  Check out the official trailer.  

Winter is on the way and so is the new trailer for Magnetic, the first ever full length snowboard and ski movie filmed at a single location snow resort (whistler Blackcomb) to give you a taste of what its like to ride here on camp with us in Whistler.  

Geoff Brown sets his phone on Roaming and meets up with Heiki Sorsa and Nick Hyne to eat some rice and meat, drink some beer and sake… And also ride some epic Japanese pow. 

Backcountry use has gorwn at least 40% over the past few years making it the fastest growing segment of the snowsport industry, but are people ready to accept their responsibilities when they step beyond the boundary? Snow resorts are at the front lines of backcountry access to winter wilderness and they play a vital role in backcountry safety.

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Avalance Canada have reported a 250% increase in avalance safety course enrollements over the past 10 years,  Pro Ride will be running a 2 week backcountry Camp starting March 4th 2017.  More details can be found on our backcountry course page Here

"The Fourth Phase" by From Travis Rice & Brain Farm Premieres Oct 2nd 2016 so it's time to check out the trailer and get amped for the season ahead.  

From the creators of The Art of FLIGHT, Red Bull Media House presents The Fourth Phase, a snowboarding epic starring iconic athlete Travis Rice.

This new instalment in this epic series features the untapped backcountry of native Wyoming where Rice plots a 16,000 mile course to follow the hydrological cycle around the north Pacific, where snow and ice create dreamlike landscapes on the towering mountains above.  Filming includes the Japanese Alps, the volcanoes of Russia, and a spectacular remote area of Alaska.  

Scored by Kishi Bashi, The Fourth Phase carves a fresh path by using an artistic blend of action, story and cinematography to bring this stunning 4K feature to life. This film is for anyone fascinated by the possibilities of adventure, of the natural world – of life. 

The new AfterForever Trailer from Absinthe Films is now here. 

Change is the only constant. Resistance leads to stagnation and suffering while embracing it brings growth.
What comes /fterForever? Everything

Featuring Riders: Mark Sollors, Kimmy Fasani, Ethan Deiss, Austen Sweetin, Garrett Warnick, Brandon Cocard, Brendan Gerard, Severin Van Der Meer, Max Buri, Mat Schär, Jaeger Bailey, Manuel Diaz, Cale Zima
Filmed by: Justin Hostynek, David Vladyka, Shane Charlebois, Butters
Sponsors: CAPiTA, Coal, Baldface Resort, Burton, Anon, Alaska Heli, Quiksilver, DC Skullcandy, EVO, Laax, Salomon, Billabong, Bataleon, Von Zipper, ClifBar